Find clarity.

Unlock advantage.

Roundsmith provides advisory services relating to strategy, governance and communication

We believe that strategy, governance and communication are the keys to unlocking advantage in the modern economy. But they demand clarity of thought. That’s where Roundsmith comes in.

Established in 2017, Roundsmith works with clients across the globe and has extensive experience in the financial services, technology, health, travel, entertainment and not-for-profit sectors.

How we help

Our services include:

  • Organisational purpose, ambition and values definition

  • Organisational strategy definition

  • ESG framework establishment

  • Brand architecture advisory

  • Brand positioning advisory

  • Value proposition definition

  • Stakeholder research and engagement

We believe that every challenge is unique and develop a custom proposal for every project we work on.

What our clients say

  • “Anthony worked on the refresh of our brand strategy in 2021. His clarity of thinking, brutal simplicity and calm approach not only helped to align our business, but built confidence amongst various stakeholders that we had a foundation to facilitate growth. Anthony has a unique ability to cut through the noise and get to the point while diplomatically negotiating any entrenched work or thinking that needs evolution. He is simply one of the best strategists we have worked with.”

    Lauren Joyce - Chief Strategy & Connections Officer, Australian Radio Network

  • “I have worked with Anthony on a number of occasions, primarily engaged with ASX Top 50 companies. He is a sharp thinker with a healthy curiosity to thread the needle between commercial and social pursuits. What impresses is his ability to simplify the complex and guide diverse teams towards a common outcome, while maintaining an edge in the thinking. His deep experience across both media and communication manifests in thinking that truly understands the context in which it is delivered.”

    Justin Graham - Group CEO, M&C Saatchi

  • “Anthony’s work has been tremendously helpful in clarifying our company’s brand and resulting business strategy, and also getting the whole team aligned on the path forward regarding internal projects and initiatives. I will certainly seek his advice again in the future as needed and recommend him unequivocally to any organization looking for strategic advice on branding.”

    Sofia Axelrod, PhD, Co-Founder & Chief Science Officer - Solaria Systems, Inc.

  • “Anthony worked on delivering Driva’s new brand strategy in 2022. He worked collaboratively with multiple stakeholders across the business to uncover the core identity and pillars of the Driva brand. His ability to utilise both the quantitative and qualitative data to identify strategic opportunities and create a cohesive brand framework was really impressive to witness. Anthony successfully delivered a brand strategy which will be the foundation for future growth for years to come.”

    Martin Youseff - Head of Growth, Driva

Anthony Lockhart - Principal

Anthony is a strategic thinker with overlapping interests in business, ethics and the environment.

He has an MBA from the University of Technology Sydney (UTS), a Bachelor's degree from the University of Sydney and 15 years of strategy consulting experience working with the likes of CommBank, Optus, Google, Qantas, Bank Australia and Australian Radio Network.

Anthony is a member of the Australian Institute of Company Directors and, when not strategizing, is likely to be found reading, running or exploring the natural world with his young family.

Contact

info@roundsmith.com

Roundsmith is based in Sydney, Australia.

We acknowledge the Gadigal and Bidjigal peoples, the traditional custodians of the land on which we work and play, and we pay our respects to Elders past and present.

Roundsmith Pty Ltd (ABN 34 617 629 875)